Shoreline Spirit was established at the end of 2024 with a goal to create great embroidered apparel for other businesses. At the beginning of 2025, they decided to start making their own apparel and building out collections of minimally embroidered, sustainable clothing that people love to wear.

What began as a small project for them to show their embroidery chops quickly turned into something really special. Shoreline Spirit, from day 1, has been built on mental health advocacy and ensuring that everyone find their happy place.

Whether your happy place – your shoreline – is the mountains, next to a campfire, or curled up next to your cat, they strive to make stuff that you want to wear because it reminds you of where you are your best self.

You will be able to shop all of Shoreline Spirit’s offerings, not just the Beer Classic merch , at the Grand Tasting sessions!